Which of the Following Observations Concerning the Product Life Cycle

Multiple Choice

Which of the following observations concerning the product life cycle is not true?

A) Product life cycles describe industry sales and profits for a product idea within a particular product-market.
B) The sales and profits of an individual brand follow the life-cycle pattern.
C) A product idea may be in a different life-cycle stage in different markets.
D) Product life cycles don't relate to individual products.
E) A given firm may introduce or drop a specific product during any stage of the product life cycle.