When Planning for the Different Stages of the Product Life

Multiple Choice

When planning for the different stages of the product life cycle, managers should remember that:

A) Sometimes, competitors can help to build customer interest in a new product idea.
B) The correct strategy depends on how quickly the new idea will be accepted by consumers.
C) A firm that can change its strategy quickly may have an advantage over less flexible competitors.
D) Not all new product ideas catch on with consumers or intermediaries.
E) All of these alternatives are true.