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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
  5. Question
    Which of the Following Is NOT a Separate Stage of the New-Product
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Which of the Following Is NOT a Separate Stage of the New-Product

Question 61

Question 61

Multiple Choice

Which of the following is NOT a separate stage of the new-product development process?


A) Idea generation.
B) Screening.
C) Idea evaluation.
D) Marketing research.
E) Commercialization.

Correct Answer:

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