In the Idea Generation Stage of the New-Product Development Process

Multiple Choice

In the idea generation stage of the new-product development process

A) many new ideas in business markets come from competitors.
B) customers are given new products to test.
C) a S.W.O.T. analysis helps evaluate new product ideas.
D) a firm decides which ideas to pursue based on return on investment screening.
E) final ROI estimates are done.