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Kelly Drake, Marketing Manager for Find-Ur-Way Global Positioning Systems, Is

Question 152

Multiple Choice

Kelly Drake, marketing manager for Find-Ur-Way global positioning systems, is testing the marketing mix for one of her company's new products. The product was introduced in two different markets with different prices and packages. This suggests the new product was in the _____ step of the new-product development process.


A) commercialization
B) idea evaluation
C) screening
D) development
E) idea generation

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