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    Basic Marketing Study Set 1
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    Exam 9: Product Management and New-Product Development
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    During the Development Step of New Product Development, a Firm
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During the Development Step of New Product Development, a Firm

Question 35

Question 35

Multiple Choice

During the development step of new product development, a firm could develop a ____, an early sample or model built to test a concept.


A) creation
B) concept test
C) prototype
D) ideatype
E) embryo concept

Correct Answer:

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