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    Exam 8: Elements of Product Planning for Goods and Services
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    Consumer Products Which a Customer Buys on Sight as Unplanned
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Consumer Products Which a Customer Buys on Sight as Unplanned

Question 45

Question 45

True/False

Consumer products which a customer buys on sight as unplanned purchases, may have bought the same way before, and wants "right now" are impulse products.

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