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    Basic Marketing Study Set 1
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    Exam 8: Elements of Product Planning for Goods and Services
  5. Question
    A ______________ Is a Word, Letter, or Group of Words
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A ______________ Is a Word, Letter, or Group of Words

Question 10

Question 10

Multiple Choice

A ______________ is a word, letter, or group of words or letters.


A) UPC
B) FTC
C) trademark
D) SIC
E) brand name

Correct Answer:

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