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    Exam 8: Elements of Product Planning for Goods and Services
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    If a Brand Consistently Delivers on a Promise That Purchasers
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If a Brand Consistently Delivers on a Promise That Purchasers

Question 193

Question 193

Multiple Choice

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.


A) disliking
B) trust
C) demand
D) mistrust
E) tolerance

Correct Answer:

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