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Wilbur Donald Has Had Good Experience Using Crest Toothpaste and Is

Question 17

Multiple Choice

Wilbur Donald has had good experience using Crest toothpaste and is in the habit of buying it. His level of brand familiarity for Crest is:

A) brand insistence.
B) brand preference.
C) brand desire.
D) brand recognition.
E) brand identity.

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