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    Exam 8: Elements of Product Planning for Goods and Services
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    When a Company Decides to Use the Same Brand Name
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When a Company Decides to Use the Same Brand Name

Question 134

Question 134

Multiple Choice

When a company decides to use the same brand name for several products, it is a(n)


A) individual brand.
B) family brand.
C) dealer brand.
D) private brand.
E) select brand.

Correct Answer:

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