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    Exam 8: Elements of Product Planning for Goods and Services
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    Product Warranties
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Product Warranties

Question 72

Question 72

Multiple Choice

Product warranties:


A) Must be specific and in writing.
B) Can have a positive effect on perceptions of product quality.
C) Are governed by the federal Lanham Act.
D) Are the same as service guarantees.
E) All of these alternatives are correct.

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