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    Exam 8: Elements of Product Planning for Goods and Services
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    ______________ Are Products a Consumer Needs but Isn't Willing to Spend
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______________ Are Products a Consumer Needs but Isn't Willing to Spend

Question 51

Question 51

Multiple Choice

______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.


A) Convenience products
B) Unsought products
C) Homogeneous shopping products
D) Specialty products
E) Heterogeneous shopping products

Correct Answer:

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