Multiple Choice
Regarding specialty products, which of the following is TRUE?
A) Branding does not play an important role in purchasing specialty products.
B) It is a customer's willingness to search that makes it a specialty product.
C) Shopping for a specialty product involves much comparing of products.
D) It is the extent of searching which the customer has to do that makes it a specialty product.
E) All of these alternatives are TRUE.
Correct Answer:
Verified
Correct Answer:
Verified
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