Identify the INCORRECT Statement About Marketing Research

Multiple Choice

Identify the INCORRECT statement about marketing research.

A) Most small companies have a separate marketing research department.
B) People in marketing research departments often rely on outside specialists.
C) Some nonprofit organizations have begun to use marketing research.
D) Marketing managers should be involved in design of marketing information system.
E) Marketing research may involve use of questionnaires, interviews with customers, experiments, etc.