Multiple Choice
Which of the following is FALSE with respect to data, information, knowledge and wisdom.
A) Data in its raw form is not useful to managers.
B) Software can be used to convert data into information.
C) Information answers questions about "who" and "how much."
D) Knowledge answers questions of "when" and "where".
E) Gaining experience about why things happen builds wisdom.
Correct Answer:

Verified
Correct Answer:
Verified
Q139: A focus group interview involves interviewing 6
Q140: In the observation method, researchers try to
Q141: Hypotheses are educated guesses about the relationships
Q142: Only about 25 percent of marketing research
Q143: Quantitative marketing research<br>A) usually makes it easier
Q145: During a "situation analysis," a marketing researcher
Q146: Syndicated research is an economical approach for
Q147: Which of the following is NOT an
Q148: Often the most difficult step in the
Q149: A marketing dashboard displays up-to-the-minute marketing data