Multiple Choice
The scientific method in marketing research
A) forces an orderly research process.
B) is an informal approach to define problems.
C) is not a valid decision-making approach.
D) is based on hunches rather than evidence.
E) makes guesses about what will happen in the future.
Correct Answer:
Verified
Correct Answer:
Verified
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Q62: The _ is a decision-making approach that
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