Which of the Following Statements About the Marketing Research Process

Multiple Choice

Which of the following statements about the marketing research process is NOT TRUE?

A) Defining the problem is important because this decision will remain unchanged throughout the process.
B) The situation analysis step helps educate a researcher.
C) Researchers and marketing managers need to work together.
D) The situation analysis includes looking at secondary data.
E) Marketing managers often have to explain problems to researchers.