A Company That Sells Equipment Through Independent Wholesalers Wants to Find

Multiple Choice

A company that sells equipment through independent wholesalers wants to find out why sales are down in one region. An analyst is asked to interview the wholesaler in that region. This seems to be

A) part of a situation analysis.
B) the beginning of a focus group interview.
C) gathering information that will be analyzed by a statistical package.
D) a bad practice, since the problem has not been defined yet.
E) None of these choices is correct.