Which of the Following Statements Explains Why Marketers Use Focus

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

A) People may not feel free to express their honest thoughts in groups.
B) Some individuals may dominate group discussion.
C) 6 to 10 people provide feedback to marketing questions in a single event.
D) The results cannot be measured objectively.
E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.