Multiple Choice
In quantitative research, it is common for researchers to ask questions and offer a variety of fixed answers from which to choose-such as multiple-choice questions. This approach is advantageous for all the following reasons except:
A) responses can be summarized in percentages, averages, or other statistics.
B) it simplifies analysis of the replies.
C) it is more convenient for computer analysis.
D) respondents may reply faster and easier.
E) it limits the broad range of possible answers to ones envisioned by the researchers.
Correct Answer:

Verified
Correct Answer:
Verified
Q225: In a quantitative marketing research study, the
Q226: Use of the scientific method in marketing
Q227: The scientific method<br>A) rejects the idea that
Q228: Which of the following is an ethical
Q229: Which of the following statements about the
Q231: Observing-as a method of collecting data-should focus
Q232: The percent of people contacted in a
Q233: _ research accounts for about 40 percent
Q234: Applying the experimental method in marketing research
Q235: The scientific method is a research process