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    Basic Marketing Study Set 1
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    Exam 7: Improving Decisions With Marketing Information
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    Information Is Obtained on a Continuing Basis from the Same
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Information Is Obtained on a Continuing Basis from the Same

Question 154

Question 154

Multiple Choice

Information is obtained on a continuing basis from the same respondents using a:


A) contributor group.
B) consumer panel.
C) responder group.
D) consumer experiment.
E) statistical package.

Correct Answer:

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