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    Basic Marketing Study Set 1
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    Exam 7: Improving Decisions With Marketing Information
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    By Computing Confidence Intervals a Researcher Can
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By Computing Confidence Intervals a Researcher Can

Question 3

Question 3

Multiple Choice

By computing confidence intervals a researcher can:


A) have just as much confidence in an estimate from a small sample.
B) offset some of the problems of having a nonrepresentative sample.
C) estimate how precise her research results are likely to be.
D) None of these alternatives is a good answer.

Correct Answer:

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