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    Basic Marketing Study Set 1
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    Exam 7: Improving Decisions With Marketing Information
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    _________ Concerns the Extent to Which Data Measures What It
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_________ Concerns the Extent to Which Data Measures What It

Question 184

Question 184

Multiple Choice

_________ concerns the extent to which data measures what it is intended to measure.


A) Conformance
B) Reliability
C) Depth
D) Validity
E) Penetration

Correct Answer:

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