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A Sales Representative Calls on a Prospective Business Customer Only

Question 22

Multiple Choice

A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well. The customer is not interested in considering other suppliers. The customer is currently in a ____________________ situation.


A) straight rebuy
B) modified rebuy
C) new-task
D) extensive problem-solving
E) limited problem-solving

Correct Answer:

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