When Studying Consumer Needs, a Marketer Should

Multiple Choice

When studying consumer needs, a marketer should:

A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
C) realize that he or she cannot create needs, merely identify them.
D) All of these alternatives are correct.