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    Exam 5: Final Consumers and Their Buying Behavior
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    Consumers Remembering Only What They Want to Remember Is Called
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Consumers Remembering Only What They Want to Remember Is Called

Question 257

Question 257

Multiple Choice

Consumers remembering only what they want to remember is called:


A) conscious response.
B) selective retention.
C) selective exposure.
D) cognitive learning.
E) selective perception.

Correct Answer:

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