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When Taco Bell Shows a Large Close-Up of a Chicken

Question 216

Multiple Choice

When Taco Bell shows a large close-up of a chicken taco in a television ad, it is:


A) encouraging selective retention.
B) hoping to encourage extensive problem solving by the audience.
C) appealing to the social needs of the audience.
D) appealing to the economic needs of the audience.
E) using a cue to encourage a particular response to the hunger drive.

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