When Dealing with Consumer Attitudes, Marketers Should Know That

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
B) consumer attitudes tend to be enduring.
C) attitudes are very good predictors of how people will behave.
D) consumer attitudes are less action-oriented than consumer beliefs.
E) None of these alternatives is correct.