Peter Janca Noticed During a Weekly Grocery Shopping That 7-Up

Multiple Choice

Peter Janca noticed during a weekly grocery shopping that 7-Up was on sale. Even though he could have saved money with the 7-Up, Peter bought Mountain Dew because that's the brand his children prefer. Peter was responding to:

A) selective exposure.
B) dissonance.
C) marketing influence.
D) social influence.
E) a drive.