For a Home-Based Purchase of a Furnace, the Consumer Decision

Multiple Choice

For a home-based purchase of a furnace, the consumer decision process typically begins:

A) when home heating commercials create product awareness.
B) when a furnace sale is advertised in coupon mailings.
C) when the first cold day of winter sets in.
D) when a malfunction occurs in an older furnace.
E) every ten years.