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More Than 600,000 Loyal Customers Signed Up in Advance to Purchase

Question 55

Multiple Choice

More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?


A) Low-involvement buying
B) Limited problem solving
C) Extensive problem solving
D) Routinized response
E) Dissonance response

Correct Answer:

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