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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    The Main Difference Between a "Product-Market" and a "Generic Market
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The Main Difference Between a "Product-Market" and a "Generic Market

Question 9

Question 9

True/False

The main difference between a "product-market" and a "generic market" is whether customer needs are similar or different.

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