Which Is the First Step in Market Segmentation

Multiple Choice

Which is the first step in market segmentation?

A) Finding one or two demographic characteristics to divide up the whole mass market.
B) Clustering people with similar needs into a market segment.
C) Naming a broad product-market of interest to the firm.
D) Evaluating market segments to determine if they are large enough.
E) None of these alternatives is the first step in market segmentation.