The Main Difference Between Naming Broad Product-Markets and Market Segmentation

Multiple Choice

The main difference between naming broad product-markets and market segmentation is:

A) naming is a computerized process, while segmentation requires more thought.
B) naming is concerned with customers, while segmentation is concerned with product features.
C) naming involves breaking down markets, while segmentation involves aggregating customers with similar needs.
D) naming involves looking for similarities, while segmentation involves looking for differences.
E) None of these alternatives is correct.