Combiners (As Opposed to Segmenters)

Multiple Choice

Combiners (as opposed to segmenters) :

A) try to satisfy target customers "very well" rather than "pretty well."
B) try to develop a different marketing mix for each submarket.
C) want to avoid "inviting" competition.
D) are not target marketers-they aim at everybody.
E) try to increase the size of their target markets by combining two or more market segments.