When Segmenting Broad Product-Markets, Cost Considerations Tend

Multiple Choice

When segmenting broad product-markets, cost considerations tend

A) to encourage managers to disregard the criterion that a product-market segment should be substantial.
B) to lead to more aggregating.
C) to be unimportant as long as the segmenting dimensions are operational.
D) to lead to a large number of small, but very homogeneous, product-market segments.
E) All of these are true.