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A Returning Customer to a Hotel Chain Books a Room

Question 179

Multiple Choice

A returning customer to a hotel chain books a room online. When she arrives, she finds that the hotel has used its database of previous customer preferences to assign her a room on the top floor with the type of pillow she prefers. What target market approach is this chain using?


A) Segment of one
B) Combined
C) Multiple
D) Clustering
E) Single

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