When a Company Provides Its Advertising Agency with a Statement

Multiple Choice

When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

A) Qualifying
B) Positioning
C) Determining
D) Clustering
E) Combining