Typically, Firms Need a Hierarchy of Objectives

Multiple Choice

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

A) Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
B) Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
C) Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
D) Marketing objectives, promotion objectives, sales promotion objectives, company objectives.
E) Promotion objectives, sales promotion objectives, company objectives, marketing objectives.