Multiple Choice
A company trying to market its products in a country that has a low literacy rate would be well advised to:
A) Print its promotional messages in larger font (character) sizes.
B) Conduct marketing research using paper-and-pencil surveys.
C) Use symbols, colors, and other nonverbal means of communication.
D) All of these measures would be useful.
Correct Answer:
Verified
Correct Answer:
Verified
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