Multiple Choice
When marketers select criteria to help screen for new market opportunities, they should include quantitative components like:
A) what kind of business the firm wants to be in.
B) what resources the firm should build upon.
C) what weaknesses need to be avoided.
D) what is an acceptable return on investment (ROI) .
E) what expertise the firm possesses.
Correct Answer:
Verified
Correct Answer:
Verified
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