Multiple Choice
When using screening criteria to evaluate opportunities:
A) Marketers must try to match opportunities to the firm's resources and objectives.
B) Quantitative but not qualitative criteria should be considered.
C) Opportunities that are not expected to be profitable after one year of implementation should always be dropped.
D) The firm's weaknesses should be ignored.
E) All of these are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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