When Selecting Among Possible Product-Market Strategic Plans

Multiple Choice

When selecting among possible product-market strategic plans,

A) the total profit approach tends to support plans that will be profitable in the short term even if longer term profits would be higher with another plan.
B) the total profit approach requires estimates of sales, costs, and profits.
C) the total profit approach compares plans that require the same investment.
D) None of these statements is true.