Multiple Choice
Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as:
A) yellow-borderline.
B) red-for no growth.
C) green-for growth.
D) could be yellow, red, or green-because the grid really doesn't deal with "medium" ratings.
Correct Answer:

Verified
Correct Answer:
Verified
Q263: The elimination of separate barriers to inter-European
Q264: A mission statement substitutes for more specific
Q265: Setting objectives and strategies for the whole
Q266: In a _ situation, competitors offer very
Q267: The marketing manager can control the variables
Q269: Generation X refers to:<br>A) those born from
Q270: Which of the following U.S. antimonopoly laws
Q271: A mission statement sets out the organization's
Q272: The direct market environment<br>A) includes customers, the
Q273: Marketers no longer encounter differences among European