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    Exam 2: Marketing Strategy Planning
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    When Cadillac Added a New Sport Utility Vehicle Called Escalade
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When Cadillac Added a New Sport Utility Vehicle Called Escalade

Question 203

Question 203

True/False

When Cadillac added a new sport utility vehicle called Escalade to the "luxury-oriented" selection at its existing dealers, it was seeking "market development" opportunities.

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