Which of the Following Statements About Target Marketing Is Incorrect

Multiple Choice

Which of the following statements about target marketing is incorrect?

A) Target marketing is not mass marketing.
B) Mass marketers like Kraft and Walmart may conduct target marketing.
C) Target marketing is not limited to small market segments.
D) Target marketing assumes that everyone is different and specifies some particular target customers.
E) Target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix.