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A Popular Television Show, the Unexpected, Achieved Skyrocketing Ratings After

Question 140

Multiple Choice

A popular television show, The Unexpected, achieved skyrocketing ratings after moralist Tom Bowman attempted to have it removed from the air. This is an example of mass selling through


A) advertising.
B) publicity.
C) unethical means.
D) personal selling.
E) media hype.

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