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When Ranked in Importance from Greatest to Least, the Four

Question 195

Multiple Choice

When ranked in importance from greatest to least, the four Ps line up as follows:


A) Product, price, promotion, place.
B) Price, promotion, place, product.
C) Promotion, place, product, price.
D) Place, product, price, promotion.
E) The four Ps are of equal importance.

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