Multiple Choice
One of the strategic policies of camera maker, Zoom Cameras, states: "We will communicate the key benefits and value of our camera's unique zoom lenses and demonstrate how they meet customer needs." This policy best fits which marketing mix decision area?
A) Product
B) Place
C) Promotion
D) Price
E) People
Correct Answer:

Verified
Correct Answer:
Verified
Q182: Coupons, samples, and point-of-purchase materials are examples
Q183: Market penetration means trying to increase sales
Q184: It is useful to think of the
Q185: "Price":<br>A) is affected by the kind of
Q186: If a cola producer bought out a
Q188: "Product" is concerned with:<br>A) services.<br>B) developing products
Q189: Coca-Cola runs an advertising campaign on morning
Q190: Product, Place, Promotion and Price are the
Q191: Cheese manufacturer, Ashe Mountain Corp., started a
Q192: A channel of distribution must include several